HSBC Sevens World Series – The Ultimate Rugby Experience
The HSBC Sevens World Series has taken the Rugby World by storm since its inception in 1999. With 10 fixtures in an action packed season, the International Rugby Board has served to grow the game across the world, with each fixture held in a different country.
Dubai, Cape Town, Hamilton, Sydney, Las Vegas, Vancouver, Hong Kong, Singapore, Paris and London are the chosen cities; giving fans the golden opportunity of witnessing the world’s premier rugby talent in some of the world’s most iconic stadiums.
These cities are specifically chosen by the International Rugby Board to increase the diversity of the game and encourage those in nations not as familiar with rugby to engage with the game in one of its most novel forms.
And grow the game it has. More and more countries are now part of the larger IRB Sevens World Series set-up, with non-traditional rugby-playing nations like Spain, Kenya and Portugal all now involved in the competition.
With the Blitzbokke regarded as one the competitions premier teams as well as the current defending champions, The Cape Town event held at the Cape Town Stadium in Green Point is among the most well-attended and coveted of these venues, drawing the fans from the country’s rich rugby culture as well as rugby fans from all over the world.
Previously held in the smaller cities of George and Port Elizabeth, moving the venue to Cape Town has revitalized the event and transformed it into one of the World Series’ best events since it debuted in its inaugural tournament in 2015.
The tournament has also played its part in drawing a large number of tourists to the cities already booming tourism trade. The surrounding areas of have benefited particularly well from the decision to move it to Cape Town.
The fact that it also takes place in December means holiday makers from all over the world have yet another event to look forward to on their already jam-packed vacation. Green Point and Cape Town accommodation usually see a large increase in patrons during December and the Sevens World Cup has largely contributed in recent years.
Green Point guest houses, hotels and restaurants in the area have benefited greatly from this influx and look set to enjoy the continual patronage for years to come as the tournament has now become a staple on the World Series Calendar.
Furthermore, the tournament has served to increase the public interest in the Sevens rugby brand, creating a far more open and engaging atmosphere than the traditional 15-a-side game that has been the South African staple for over a century.